Great Career in Marketing

People are becoming more interested in marketing qualifications. The kontrast-consulting.de editing desk provides an overview of where degree programmes in marketing are offered in Germany.

The main task for online and dialogue marketing specialists is to establish and maintain customer relationships. After all, anyone wishing to contact customers directly will need to advertise purposefully and with precise knowledge of the sector.

Marketing specialists acquire methodical and strategic knowledge during their courses, which they apply within companies that focus on strong customer relationships. Demand on the job market for eligible and qualified experts in dialogue marketing is growing, specifically in the tourism industry and the insurance business.

Marketing experts enjoy extremely varied tasks, and the professional use of modern communication channels (online and social media) is a particularly suitable method of cultivating customer loyalty. Dialogue marketing is highly purposeful, as customers are only offered things that they actually need.

Bright career prospects

Dialogue marketing experts are needed primarily in

• major retail, industrial and services firms,
• communication agencies, in particular for B2B communication,
• call centres, service centres and customer care centres,
• companies with a broad marketing remit and
• public sector institutions.

Career prospects for online and dialogue marketing specialists are particularly bright in sales, as pre-sales product marketing managers, key account managers or in direct marketing for instance.

Degree programmes in Germany

Students can acquire qualifications in the area of online and dialogue marketing at the following (short but sweet) selection of academies, higher education institutes, universities and private colleges:

• Fresenius University of Applied Sciences
• FOM – The university. For professionals.
• ISM – International School of Management
• iubh – International University of Applied Sciences Distance Learning
• Hochschule der Medien Stuttgart
• Offenburg University of Applied Sciences
• Cologne Business School
• Hamburg Media School
• Steinbeis School of Management + Innovation
• University of Kassel

The universities offer their programmes at a variety of locations. For more providers of degree programmes in marketing, refer to The Guide to your Degree Course.